Viviana Urrea was born in Guadalajara, Mexico, as the fourth of six siblings. Growing up in a vibrant and creative environment, she learned the importance of hard work from an early age. As a child, she worked to support herself and her family while maintaining a scholarship to help with their expenses.
Viviana began her fashion design studies in Guadalajara but had to pause her education when her family moved to San José del Cabo when she was 18. She chose to stay in Guadalajara initially, working to support herself and later returned to her studies. During this time, she worked at an advertising and production agency, gaining valuable experience as a stylist and wardrobe coordinator. She also pursued courses in pattern making, design, sewing, and garment construction.
In 2012, inspired by the arrival of her first daughter, Viviana opened her own workshop for party dresses. It wasn't long before she created her first wedding dress, and by 2020, she launched her first bridal collection. During the pandemic, she introduced an alternate beachwear brand called Cubana, which quickly gained popularity and allowed her to continue supporting her team, some of whom have been with her for over 10 years.
Viviana is dedicated to maintaining a positive and respectful work environment, ensuring that every aspect of her business—from time management to quality control—is handled with care. She deeply values each artisan as a crucial part of her brand. Over the years, Viviana Urrea has designed wedding dresses for more than 500 brides, making each gown unique for their special day.
Our mission is to design and produce luxurious and ethically crafted wedding gowns that inspire confidence and comfort in the women who wear them. We recognize that a wedding dress is a symbol of love, self-expression, and individuality. Viviana Urrea Bridal offers a refreshing and innovative alternative to the traditional bridal fashion scene.
Our workshop has been based in Guadalajara, Mexico, for over a decade. Here, we strongly believe in the power of teamwork and community. Our talented Mexican artisans, whose hands work their magic alongside us, form the very heart of our brand. Together, we create something truly exceptional. Each dress is meticulously cut and stitched by hand. We are dedicated to crafting designs that reflect the uniqueness of every bride. With painstaking attention to detail and a focus on craftsmanship, every gown is created to enhance the natural beauty of the wearer. Whether it's a flowing silhouette, delicate lacework, or intricate embroidery, our designs consistently exude elegance and sophistication.